The marketing approach of the business has been predominantly focused on in-store strategies. This includes the utilization of various signage throughout the premises, effectively conveying key messages and offers to the customers within the store. Additionally, the store has leveraged its storefront window as a marketing asset, employing window perforation (window perf) graphics. These graphics not only enhance the aesthetic appeal of the exterior but also serve as a dynamic advertising medium, capturing the attention of passersby.
To augment this existing strategy, it would be beneficial to consider expanding the marketing materials. This could include developing promotional flyers, creating digital content for social media platforms, or even exploring email marketing campaigns. Such diversified marketing efforts can help in reaching a broader audience, increasing brand visibility, and driving customer engagement both in-store and online. Implementing these additional marketing materials will complement the current in-store signage and window displays, creating a more comprehensive and effective marketing strategy.
