Lucky Dog Rescue Orlando
This project entailed developing a seamlessly integrated branding campaign for a fictional nonprofit organization, utilizing a variety of media formats. The campaign spanned print advertisements and a video commercial, ensuring a consistent and impactful message across all channels.
The foundation of the campaign began with a detailed creative brief and an existing logo. From there, we embarked on the task of crafting all necessary taglines, copy, and images for the advertisements. This process required a deep understanding of the nonprofit's mission and target audience to ensure that every element of the campaign resonated effectively. The result was a compelling and unified promotional effort that showcased the nonprofit's vision and values through innovative and engaging media.
Print Ads
TV Commercial